Embrace Cross-Platform Development and Apple iOS
The contentious rivalry between Apple iOS products and the Microsoft and Android platforms for computing and mobile technology are well-known among the technology community and the general public. We all have our personal preferences and most likely have strong persuasions on this topic. Let’s put aside those preferences and put on our business hats. Let’s make sure we are understanding the current trends and data.
According to new data collected and reported by ComScore, “56 percent of mobile usage on the Web originates from iOS devices, even though Google has activated more Android devices than Apple.”
Face it, Apple products are popular.
Whether or not you the developer or business owner like the Apple iOS, the general public does. Besides the mass tributes we’ve recently witnessed to the passing of Apple’s co-founder Steve Jobs, the data supports just how important Apple products currently are and will most likely be for quite some time. There are more important facts to understand from the ComScore report:
- Nearly half of tablet owners made or completed a purchase on their tablet.
- iPads dominate among tablets in driving digital traffic.
- Increased WiFi availability and mobile broadband adoption in the U.S. are helping drive connectivity.
According to the ComScore report, iOS devices, which include the iPhone, iPad and iPod Touch, account for 43 percent of all connected mobile devices online. Just last year, Morgan Stanley’s Mary Meeker, head of their global technology research team, released her own state of the internet report and came to many of these same conclusions:
“Mobile Internet usage is ramping up substantially faster than desktop Internet usage did, a view she and her team arrived at by comparing the adoption rates of iPhone/iPod touch to that of AOL and Netscape in the early 1990s.”
Apple – 1, Flash – 0
In other important news related to this topic, Adobe has announced the end of their Flash product. Some may speculate Apple was able to squash this software, others may just assume it was inevitable over the life span of any product. Either way, the rise of the tablet and the popularity of Apple’s mobile products most assuredly played a role. We discussed the concerns about being too Flash-heavy back in February with another article, Becoming Tablet-friendly with your web site.
Sevenforty can help with your cross-platform development needs
Love ‘em or hate ‘em, how well are your web sites, applications, and other mobile and computing technologies developed with the Apple iOS or mobile computing in mind? Here at Sevenforty, we aim to conscientiously make our deliverable products cross-platform friendly. We use a variety of operating systems for our own personal and professional use, however we always make sure our products will perform appropriately on all standard platforms. If your organization needs help becoming more cross-platform prepared, call us at 1-866-620-7524 and we can help you get right on track!