Projects and Case Studies
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Case Studies
NuMetrex.com
Company Overview
The NuMetrex line of heart rate monitor athletic apparel was created by Textronics, Inc., a leader in the development of wearable sensors for fitness and health monitoring. Spinning off from INVISTA S.a.r.l., formerly DuPont Textiles and Interiors, Textronics, Inc started out with a rich technology portfolio based on the integration of textiles and electronics. In 2008, Textronics, Inc became part of the adidas Group.
Challenge
Immediately after Textronics, Inc developed their first integrated heart rate monitor sports bra, Textronics knew that the most cost effective solution to get their product into the hands of consumers was a business-to-consumer, online point of sale. The point of sale also needed to provide consumer awareness of the emerging brand, dealer information, company news, press materials, trainer information and more. Textronics needed a reliable solution that would meet their budget and needs while allowing them to focus on building next-generation heart rate monitoring athletic apparel.
How We Helped
Textronics, Inc teamed with Sevenforty to develop an all encompassing web presence to handle online product sales, content management and other unique user relationship tools.
Sevenforty developed a unique web site design which incorporated an elegant means of communicating the functionality of the NuMetrex heart rate monitor system and provided a foundation for displaying customer and corporate information. To manage current data and to prepare for expanding online content, Sevenforty developed a custom content management strategy direction, allowing Textronics administrators the ability to manage content and daily operations of the web site. Further functionality of the web site included:
- Corporate blogging.
- Press material management.
- Online and email marketing campaigns.
- SEO strategy.
- Statistical packages.
- Javascript-based site widgets.
Along side the custom web presence, Sevenforty also developed for Textronics a custom e-commerce web application platform which was designed exclusively to meet the business needs and requirements of NuMetrex.com e-commerce operations. The e-commerce web application features unique tools to handle customer orders as well as tools which facilitate automation of order data between Textronics, Inc headquarters and warehousing operations through a custom web service solution. Further functionality of the e-commerce application includes standard features such as customer management, payment facilitation, coupon management, product control and more.
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